So I’m going to ‘rant’ a bit and try to be nice. The computer has made it very easy for people to do design work – much easier than when I was in college (before the computer really even became a graphics tool). It has allowed people to use “effects” to create “cool” designs. But the basic fundamental principles of design are being overlooked. Here are the 3 concepts I sent to the client when I had an idea of what they were trying to do. This was to be a global event – something that would kick off in 2015 and hopefully continue on year-after-year. Incorporating the “global” message was important but they also needed a unique mark that could translate easily to different mediums – especially t-shirt designs. A good logo works in black and white and doesn’t need special treatments. All of the design submitted could be used 1-color just as easily as 2. I know the computers have opened the door to many people that have a passion for design – but a computer is just a tool and design principles still need to apply. In the end, the client just asked for a different color 🙂 Yellow is the official color for childhood cancer.