6ixAM | Vancouver Olympics
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Vancouver Olympics

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The Vancouver 2010 Winter Olympic Games were huge for Canada. Transcontinetal, a Canadian company, wanted to get involved in a big way with their printing capabilities.  In just 4 months we worked with an inhouse development team to create a Olympic Branded Website where fans could make personalized photo products of the games.  This project included website development (and crazy integration as well – we don’t have enough space to even write about that), product design, advertising and a “feet-on-the-ground” experiential marketing team at BC Place for 10 days!!!  This is just a small amount of the work that was developed.

Website Development

 

The images below are just various home pages – this site was so much more.  Olympic Fans could upload their own personal photos to create Olympic memorabilia. As you look at the homepage pay attention to the products available, those were created from scratch in the same time frame.  You can imagine how many long nights were spent working back-and-forth with the branding group in Canada.

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Overall Branding

 

One of the coolest aspects of the project was we were able to have our own mascot created for photo products, “Quatchi!” VANOC was so thrilled with the idea of personalized photo products we had full support for everything – and since we worked well within their brand guidelines (which made their lives easier) we had free reign on most of our design work.

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Free Personalized Journal

 

This journal was provided as a FREE gift to Olympic attendees.  All they had to do was go to the website and request it.  They could upload their own photo for the cover and use the inside to record their experiences of the games.

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