The images below are just various home pages – this site was so much more. Olympic Fans could upload their own personal photos to create Olympic memorabilia. As you look at the homepage pay attention to the products available, those were created from scratch in the same time frame. You can imagine how many long nights were spent working back-and-forth with the branding group in Canada.
One of the coolest aspects of the project was we were able to have our own mascot created for photo products, “Quatchi!” VANOC was so thrilled with the idea of personalized photo products we had full support for everything – and since we worked well within their brand guidelines (which made their lives easier) we had free reign on most of our design work.
This journal was provided as a FREE gift to Olympic attendees. All they had to do was go to the website and request it. They could upload their own photo for the cover and use the inside to record their experiences of the games.