04 Nov Wee-Care Creative Concepts
Here’s a great example of how good concepts sell the overall ideas needed for a company to make changes. Wee-Care is struggling with getting everyone on the same page in updating their overall brand. With some – why fix it if it isn’t broke and with others it’s a matter of taste or opinion. These concepts were used to help the board make a decision to move forward. Each design also included a NEW logo concept and helped establish brand continuity.